Last week I posted about the fact that I’ve tasked myself
with learning something new about writing, blogging or marketing every month. It’s the best way to sharpen my
skills in the writing craft and provide rewarding experiences in my journey as
an author. It will also prevent my
growth as a writer from becoming stunted.
In addition to learning more about how to increase my
knowledge when it comes to my passion as an author, I’m always trying to learn
more relating to other aspects of my life…home, work, health, wellness,
spirituality…what works for others doesn’t always work for me, but I enjoy
learning how others relate and react to the same challenges I face. You never know when you might pick up some
precious and useful gems of advice or unearth an “ah-ha” moment that clears up questions,
limitations or reservations that may have been holding you back.
As much as I love to learn, something I’m a sucker for is a
challenge. Hands down, if the challenge
is structured, useful, positive and insightful for any particular area in my
life, I’m a willing participant. With
regard to writing, I take part in either NaNoWriMo or Camp NaNo usually every
year because it is a useful tool in creating a book under pressure. I’ve also taken part in journaling challenges, photo challenges, a platform challenge, and I’m thinking about taking part in a decluttering
challenge. Describing them as a “challenge”
doesn’t mean I’m in competition with others; they are personal journeys but the
journey or portions of the experience can also be shared with the host of the
challenge or other participants, if you so choose.
So the other day I thought I landed upon a useful challenge,
to occur every day for about a month and a half, and I was led to believe I
would be receiving e-mails relating to this challenge every day during the
challenge. This challenge would
possibility reveal to me useful insight with regard to my spiritual wellness. So I signed up.
Day one: I received an e-mail, a printable journal page for
day one and the news that quite a few copies of the whole journal used in this
challenge would be given away during the course of the challenge. The e-mail was cheery and optimistic, and
left me with the promise of another printable journal page the following day
along with a special story. I was
looking forward to what the challenge had to offer.
Day two: I received
another e-mail, another printable journal page but not for day two, for day
twenty-seven. There was also no special
story, only additional information on how to use the journal page provided, and
that the journal for the complete challenge was available for purchase as a
download if I wanted the complete journal today.
Day three: I received
an e-mail, but this time not with a printable journal page, or a special
story. Instead, I got the news that I
would not be receiving any more e-mails for this challenge because the host just
couldn’t afford to keep up with the cost of creating, hosting and delivering
the challenge. However, I was informed
that I could still purchase the complete journal, again only as a download (I
prefer actual books) or I could just do the challenge myself with the quick reference
guide that had been offered. The host
ended with the promise of following up on my status periodically.
So how did I feel after receiving e-mail number three? A good guess would be disappointed, duped and
a little dismayed at this marketing ploy.
If you have ever taken part in offering an item for free, you
know the best way to do so is via e-mails or by offering a book in pdf or e-book
formats because it cuts down on actual costs dramatically. And you do this in order to gain readers who will
continue to follow you and who may also decide to purchase other items you have
to offer for sale. You do not offer
something for free to readers, have them begin to invest themselves emotionally
into what they trust you will be providing to them, only to yank it away and
ask them to buy a product from you instead.
There is the saying, fool me once, shame on you; fool me
twice, shame on me. My expectations were high when I signed up for
this challenge because so far, the hosts for the challenges I've taken part
in before have always followed through with what they promised. It’s possible I may run into this situation
again since I’m always looking for ways to learn from others; however, even at the
risk of being fooled a second time, I won’t let one bad experience sour my
belief in others.
While this last challenge was a letdown, it did teach me
something. I thought I was going to
learn something about myself personally but what I actually learned was how not
to market myself professionally.
And with that, I unexpectantly checked off another lesson learned
about marketing for the month of February, so it was actually bonus. J
Have a great week!