Showing posts with label platform building. Show all posts
Showing posts with label platform building. Show all posts

Sunday, September 22, 2019

Improving life, day by day, bit by simple bit


Price of Betrayal - the 5th novel in the series - find it here

FUN FACT: There are officially 100 more days left for the year. What will you do with the remaining days of 2019?


Last month I shared about the fact that I was challenging myself in an attempt to make better morning habits to start each day off right. I used The Morning Sidekick Journal to track my daily morning habits and after 66 days, I felt accomplished and ready to continue with my newly formed morning routine, even without the book as my daily guide.

While I was filling out the journal during the 66-day challenge, one of the daily questions was to list one way I could improve life by 1%.

Just one idea per day.

I was going to store the journal away but before doing that, I decided to add my list of ideas to my bullet journal, where it could be in one place and I could refer to it whenever I wanted. And because fall is said to be a good time for change, reflection and self-discovery, I thought I’d also share it here. I’ve tamed the list down to just 31 items, something for every day of the month.

Here’s my list of one way per day I believe I can improve life by 1%:
  1. Stick to a morning routine
  2. Be mindful and present in the moment
  3. Meditate, even if just for five minutes
  4. Use morning mantras
  5. Reach out to family and friends
  6. Craft/color/draw for the fun of it
  7. Drink more water
  8. Exercise regularly
  9. Walk in nature often
  10. Laugh every day
  11. Use positive affirmations
  12. Listen more, speak less
  13. Schedule in self care
  14. Do something out of your comfort zone
  15. Work on forming a nighttime routine
  16. Enjoy more sunrises
  17. Be open to change
  18. Forgive yourself
  19. Forgive others
  20. Eat veggies every day
  21. Spend less, save more
  22. Reduce screen time
  23. Stay positive
  24. Stay focused
  25. Journal and reflect on the day
  26. Don’t overstress
  27. Think before speaking
  28. Be open to possibilities
  29. Take advantage of every day
  30. Be grateful
  31. Continue to build on good habits

Sticking to just half my list will improve my life by a huge percentage and I had a difficult time paring it down to just 31 because so many of the ideas I had felt important! But you get the idea and I’m sure you’d have a number of things you might add that would resonate more personally for you.

If you’re using this season to reflect and make changes, working on a list of your own might not be a bad idea. When I was building my list, I didn’t think much of it until I went back through and combined all of the items together. What seemed like simple, daily tips morphed into a motivating roadmap that I can easily follow and build upon.

While I’m glad to say I’m focusing on many of the items on this list on a daily basis, there are a few that I knew would take some work before I’d be able to put them into practice. One such item is #14. How many of us really enjoy pushing ourselves out of our comfort zone? Not me. But it’s a necessity in order to grow as a person and a professional.

So I finally pushed myself and I tackled a project that I’ve been putting off for way too long and which completely took me out of my comfort zone. This particular project was to finally build an author website. Yes! I finally have a website. During the process I had to keep reminding myself about #17 (because I enjoy using Blogger and it’s been my “home base” for so long) and #26 (easier said than done!). It’s going to be a WIP as I work out any kinks and change things I might not like, but it’s up and running and soon I’ll also be sending out regular newsletters. This is another jump away from my comfort zone – I’m on a roll! J


If you want to check it out, view my website at www.pjhowellauthor.com and be sure to sign up if you want to receive my monthly newsletters via email. If you spot any issues with the website or signup process, please let me know. I think a website is a lot like a child and it might take a village to raise it properly.

So what will you do with the remaining 100 days of this year?

I know what I’ll be doing…writing, editing, playing with my new toy (the website), building my email list, having fun with newsletters, and preparing for a large speaking event. I believe those tasks will keep my days full and productive. Don’t you?

Let the 100-day countdown begin!


Monday, April 15, 2019

Quarterly check in…Making a business plan work for me



The decision to finally begin using a quarterly business plan is probably one of the best decisions I’ve made…besides making the decision to begin writing in the first place. J 

Each quarter when I review my progress and map out another quarterly plan, I can see in black and white where I’ve done well and what needs attention or tweaking.


When I reviewed my progress based on my expectations for the first quarter of this year, it was immediately apparent that my intentions had been great, but not realistic. I thoroughly expected to have the first draft of my young adult completed by March along with the final draft of the next book in the mystery series on top of an eBook for marketing purposes.

But I didn’t hit the mark.

My young adult is still in the works and the eBook didn’t see the light of day. The main reason is that I spent much of January and part of February reviewing and revising my manuscript so that it could be ready for my editor. The editing and revisions on my end took more time than I had anticipated. It happens and it is what it is. And even though I was able to work on my young adult (and a completely new series idea!) for a few weeks while my novel was being edited, final revisions have been my main focus for the past few weeks and now I need to focus on cover & formatting and publishing & marketing.

When I spent time prepping my second quarter business plan, I didn’t beat myself up about the uncompleted projects. Instead, I used the plan to appreciate the progress I’ve made and to assist me as I reworked my action list on how I might complete the remaining projects during the coming months.

It’s not an exact science – projects take longer than anticipated or unseen hurdles pop up but that’s why reviewing my projects on a quarterly basis works for me. Based on how my schedule has gone or if my personal life has affected my progress, I can assess, analyze and amend the plan as needed. Having a plan doesn’t always mean I’ll always stay on course, but it’s better than the alternative of driving by the seat of my pants. I may write that way because I don’t mind taking a fork in the road when it comes to writing, but when it comes to all the admin responsibilities and other tasks related to an author’s life, I’d prefer to have it down on paper so I can stay in my lane.

However, when it comes to business plans, there are many opinions about what to include…vision, business structure and planning, writing and publication plan, market analysis, audience research, marketing strategy, pricing strategy, sales projections, financials, platform building, growth and development, and so on.

But I wanted a plan I could look at every day and use in a relevant way. I found many ideas and played around with a few, but overall I just wanted something simple. After researching the idea more and feeling bogged down by suggestions, I was saved when I finally discovered this post by Jane Friedman about a suggested business plans for writers. I like Jane’s suggested format, so that’s what I use. It’s simple with four columns: Area of Focus, Goals, Timeline (my word; she says “Timing”) and Action List.

So I thought I might share with you what I include in my business plan.

In the focus column I include four main areas: Writing, Publishing, Marketing and Platform. These areas have their own row and for each focus area, I add projects and ideas as goals, note an expected timeline and add an action list for each particular project.

The goals column for writing and publishing would include whatever projects I’m currently working on, whether they are in first draft, final revisions or just the nugget of an idea that I want to begin researching and making notes about. I note in the timeline column when I anticipate completing each project, or I leave it open-ended if it’s still an idea that’s a WIP. Under the action list for writing, I use bullet points to list tasks still pending for each project. Those tasks might include the date the manuscript is due to the editor, how many words per day/week will result in my completing the novel within the timeframe I’ve guesstimated, what areas need further research, cover option or ideas I need to check out, and anything else to keep me focused. Under the action list for publishing, I use bullet points for tasks relating to final formatting, anything necessary to do right before publishing and also tasks I need to complete once the book is published.

My goals related to marketing are based on the projects underway and soon to be published, along with ideas on how to market previous listings and what I might do to further market myself. These might include online promotions for previous listings, a specific promotion for a newly published book, social media marketing, or live events where I can promote myself as an author. My timeline column for marketing can be all over the place for new books, since I’m hazarding a guess based on when I think I may publish. That timeline is more forgiving, but it can also help me stay on task to keep up with regular or seasonal promotions for past publications and for any upcoming events I have already scheduled. The action list for marketing will include bullet points with specific ideas on how to promote a newly published book, an event or tasks for regular and seasonal promotions, but it can also include a brain dump of random ideas that I may like to utilize during the next quarter.

Goals relating to the focus of platform building are not necessarily specific to each quarter. My goals usually include a brain dump of what I hope to begin working on soon, or what I need to focus on in order to expand and build on where I already reach an audience. These goals reflect new ideas for engagement, visibility, interaction with readers and networking. The timeline is very forgiving, and sometimes I just list a season or the first or second half of a year, since I have no idea how long each project might take me. This action list is added to regularly whenever I come across a new idea that might help me with that particular platform idea.

This is how I’ve been organizing my business plans for the past year and so far, it works for me. I’ve tweaked a thing or two but overall, I can easily manage it, refer to it and update it (i.e. scribble all over it) as I go along and at the end of each quarter.

How I keep up with it, though, is due to quarterly and monthly check-ins. However, since this post has become long-winded, I’ll have to share my thoughts on those another time.

What works for one doesn’t always work for another, but I thought I’d share what’s been working for me. If you organize your writing, or any other creative business with a business plan, I’d be interested in hearing additional idea or thoughts.

Until next time…keep planning and carry on!


Sunday, January 14, 2018

Two weeks in & this writer is making headway!

Cutest beta reader, ever. :) 
These first two weeks in January have been telling for me as I moved into a new schedule and routine when it comes to my writing life. I have to say…I am so pleased with how it’s progressing so far!

First of all, the best news I can share is that I finally completed all the edits and the final tasks necessary to finally publish the fourth book in the series! I ordered some proof copies so I’m waiting for those…and then I’ll need to review it, while also have some beta readers give me feedback, and my hope is that any necessary changes can be made easily and the book will be ready and available by the end of this month. That’s the ideal plan anyway. Wish me luck!

Besides getting the fourth in the series completed, I have also been up to the following:

Writing stuff – after completing the final edits on the last novel, I researched more about style sheets and the em dash, both of which I’d honestly not been too familiar with until after receiving feedback from my editor. I also read articles with advice on must-have tools for writers, writing advice from established authors, and I decided to purchase another book on writing (The Artist’s Way) that keeps coming up as a recommendation in various articles I’ve read recently.

Author stuff – I spent time reviewing my stats for the past year and researching books comparable to my own, I researched a few indie authors who had success stories to share, and I reviewed tips about book promotion and author platform building. I also read up on some self-publishing tips for 2018 and what upcoming conferences I might be able to look forward to during the coming year.

Of course, it’s easy to get sidetracked when researching on the web but the most significant subjects of note that I found myself reading about was information with regard to 2017 death penalty cases and the recent horrible train derailment that occurred just north of where I live. This accident was completely awful, to the extreme, especially since deaths were a result and it apparently could have been prevented.

My bullet (or dot) journal: I’m finally getting the hang of it and while it will be a work in progress for a while still, I have been enjoying it and I especially appreciate the fact that all of my lists and notes about weekly tasks and everything in-between are all in one place, versus random pieces of paper in various places all over the house. It might also help that I no longer have a regular day planner handy to keep going back to since I did not give in the urge to buy a 2018 planner.

Organization – I spent time organizing my author marketing to-do’s, cleaned out my in-box and unsubscribed to a number of people/companies if they landed on the list of usual suspects when it came to those I usually deleted without reading, and spent time reading up on goal setting (I have a lot I want to accomplish this year) while mapping out my goals for the next 300+ days.

I’m happy to note that the past two weeks have been pretty productive, even given the fact that I have two new “housemates” – my son’s kittens who just can’t help themselves when it comes to being extremely cute and distracting while I’m trying to work. But I’ll forgive them for their demanding ways, because a kitten cuddle can result in only positive vibes when I am ready to get back to work. It’s a win-win, as far as I’m concerned.

I hope your New Year is in full-productive swing, as well. If not, we’re only just now two weeks in so there’s plenty of time to make up the lost time. 

Either way, enjoy the upcoming week!

Sunday, January 10, 2016

Starting off the New Year with numbers.

It’s been awhile since I reviewed my stats and what better time to start a habit…new, old, revised, or otherwise…than the first of the year?  My plan is to at least continue to check my stats quarterly, in order to keep track and to see if I can find any contributing factors for the reasons behind why my author rank or sales rank for each book may spike or plummet.  It’s not my plan to live or die by the stats, or let the numbers ruin my day if they are not as I would hope.  My plan is just to use them as a reference, especially when I want to compare them as I move on from one season (or one book) to the next.

For my sales rankings, I found that all books spiked recently, except 1313 Psycho Path (which did better near Halloween), but mostly when it came to the eBooks rather than the paperbacks.  “11:11 Anna’s Awakening” is the only book that spiked in sales for both paperbacks and eBooks; but it is also the most recently published book. 

The eBook version of “11:11” spiked a few weeks before Christmas:



While the paperback spiked just after Christmas/right before the New Year:



For the other books, the paperbacks weren’t the high sellers but the eBooks for Best Kept Secrets and Ties That Bind took off a week or so before Christmas:   

 


While No Mother of Mine spiked just after Christmas:



When the holidays aren’t upon us, it can be difficult to guess what may cause a spike in sales but as I continue to publish additional books, I do hope to see continuous upward movement and not just around the holidays or each time I attend an event or publish a new book. 

It’s great that Amazon will allow me to view my sales rank from a 2-week viewpoint, up to months, years and even the lifetime of a book.  I don’t know if there’s ever a cut off for the lifetime viewpoint of a book, but No Mother of Mine has been out since 2012 and I can still view the sales rank from 2012 until now:



While the sales rank for No Mother of Mine continues to jump up on fairly regular intervals, there is a continuous downward motion that I wish to change.  I’m hopeful that as I publish more books, and as I get back into some serious marketing and branding again later in the year, the sales rank for this book will run on a more even, horizontal level between spikes, which is what the sales rank for Best Kept Secrets and Ties That Bind have continued to do. 

What the sales ranks also show me is when I’ve been ‘quiet’ or just not quite out there as an author, which is a good indicator when there is little movement upward or when there is continuous downward movement for a long period of time.  See the obvious lack of spikes for Best Kept Secrets during 2015 from January through October in the chart below?


That’s what happens when an author goes off track for awhile.  There is no mystery as to the reason for the lower sales rank during this time…this is obviously the time period I was not writing much or putting myself out there while I was trying to deal with the unexpected death of my Dad.  But when it comes to staying on track creatively, it is definitely something I wish to avoid from happening again.

In the past when I reviewed my sales or author rank, I would notice an obvious jump after I took part in large book events or author signings.  I’m not able to hold a signing on a quarterly basis right now but it would be nice to be at or near that point sometime in my author life, or at least part of something that continuously helps build my author brand and gets my name out there. 

Now that I have reviewed my author and sales rankings to get an idea of where my numbers are the beginning of the New Year, I can get back to the numbers that are important right now, which includes:

4 - for the fourth volume of the Jorja Matthew mystery series which I plan to complete/publish the end of this year and…

1 - for the first young adult book I hope to continue working on as I’m able so that I have a final draft completed by the end of this year (I’m already at 30,000+ words so it has quite a head start). 

Don’t worry, for those who are waiting for the 4th book in the Jorja Matthews series, it will take priority over any other book and will be published next, I promise.  J

Carry on, create and have a great week!

Monday, May 26, 2014

Out with the old blog into the new? Not quite yet.

Lately I’ve been doing a little more research about how other authors have built their author brands and platforms or how they promote and market upcoming releases.  It would be so much easier if there was a one-size-fits-all marketing approach when it comes to selling books but what works for one doesn’t always work for another. 

What I focused on this past week was how other authors market themselves via their blogs, websites or Facebook pages.  I focused mainly on female authors who wrote mysteries, from suspenseful to police procedural to cozies.  I even accidentally researched some authors who wrote in the romantic suspense genre; not my favorite type of read but it was still interesting to see how they market their books.    

What I discovered was a huge range of techniques, some I liked and some I didn’t.  But that was the whole point in researching the other sites; not only to compare them to my own but also to see if there were some good ideas I could utilize or some techniques I’d like to avoid. 

A few techniques on some blogs and websites I found where I was immediately put off included the following:
  • The use of black backgrounds – even if I like the author or their books, I would avoid their site like the plague because I just can’t stand trying to focus on words with a black background
  • When the sites are SO busy I have a difficult time finding the basic information I need
  • Any sites that look like they were typeset directly from a typewriter (i.e. they just look outdated) and with no graphic art or visual stimulation to keep me interested
  • Offering outdated information even if a book was published in the current year
  • When moving around the site proves difficult so that I’m not able to easily move from one page to another

A few techniques on some blogs and websites I found where I enjoyed my stay included the following:
  • Good visual background that doesn’t slap my retinas and that had stimulating graphic art
  • Information is easy to locate whether by tabs or gadgets and movement around the site is user friendly
  • The attitude and personality of the author is evident and not cookie-cutter style
  • The sites make it easy to connect with the author, whether via e-mail, their blog, or social media
  •  The site is actually fun (these are few and far between)

My research also took me to the Facebook pages of authors who do use Facebook.  I’m actually surprised when I discover authors who still don’t use any sort of social media beyond their website or blog but then there are probably a few who wonder when I’m finally going to get into Twitter or Pinterest.  I’ll be honest and say that I have no interest in Twitter and can’t say that I’ll ever try it but I’ve thought more about using Pinterest only because I believe it would be a great way to visually share information with regard to the series, the characters and the setting.  It’s an idea but I just haven’t taken the time to really get involved with making the concept happen.

Anyway, with regard to social media, there are definitely different styles when it comes to authors who promote themselves.  Some share personal information about their days and their families, others are much more business-like and tend to only post about their books and then there are many who are the in-between.  A little dash of personal, along with a snippet of business, while mixing in a good assortment of this or that relating to everything in-between.  Those are the pages I enjoy – author pages that include a good mix of everything, not too much of one thing or another so that I don’t get bored.

So what’s all this research mean for me? 

I’ve wanted to make some changes to my blog but I have to actually make a decision on what I want to do and then set aside the time to do it.  My Facebook page will probably continue as is except that I’d like to try to post on a regular basis rather than erratically.  As I get closer to a publishing date for the third novel in my series, I’m hopeful that it will also mark the date when I’ll have made some necessary changes to this blog.  It’s the idea anyway and something to look forward to because I’ll enjoy promoting my new book on a blog with a new look.      

Until then, the old look will remain but I’ll continue to envision the new!

Tuesday, May 1, 2012

Platform Challenge – The End?

What can you learn in 30 days?

Quite a lot, I would say.

You can learn what you’re capable of and you can also learn what your strengths and weaknesses are with regard to growth.
On the 1st of April I decided to tag along and try the April Platform Challenge offered by Robert Brewer on his blog My Name is Not Bob.  I was honestly prepared to try anything that might help me improve my presence on line and through social media.  Sure, I knew tackling a task every single day for 30 days might be a lot with my new work schedule but I wanted to try, even with the expectation that some days would be difficult.

What I didn’t realize was that it wasn’t the tasks which would be difficult…it would be my resistance to change that might stand in the way.
Robert Brewer did a terrific job directing us in this challenge from the very first day.  He asked us to break free from our norm in order to expand our minds and our comfort zones so that we could benefit from new ways to reach out, promote ourselves and also meet other like minds.

“Comfort zone” are two key words for me.  I like my comfort zone and I prefer to remain there, especially with all the changes that have been happening in my life lately.  I will hold strongly to what I can to avoid change if I have to.  But, I knew this challenge would be good, if I could stick it out.  It was for a great cause, my writing platform, so who was I to argue with an attempt to make my platform better?
So how did I do?

I hit the gate running and kept up a good sprint for awhile.  I defined myself and my goals.  I got off easy with certain tasks I had already completed on my own, such as a Facebook profile and my blog.   There were tasks I enjoyed which caused us to reach out to others in various ways, such as reading other blog posts and commenting thoughtfully, searching for yourself on the web (which I did and this is what Idiscovered), sharing someone else’s blog post or article via your own social media (I enjoy sharing), connecting with new contacts through social media and creating a time management plan.
But there were some tasks I did resist during the challenge.  I’m still admittedly reluctant and I have decided to wait until I feel they are right for me.  That would include creating an account with other social media sites like Twitter, LinkedIn, Google+, Goodreads, Pinterest and RedRoom or joining social media management tools.   I am too busy with my writing and with my day job and my family and my blog and my private investigation work on the side.  Facebook is enough for me these days and I can’t imagine adding other forms of social media to actively participate in every day. 

However…I did check out RedRoom and I admit I like the site.  It’s my cup of tea.  I’ve also checked out Pinterest off and on and while it looks like fun, I’m just not sure yet if I have time for it.  I did get some great ideas from other writers on how they use Pinterest and it would be interesting to give it a try.  I’m just worried how much time I might spend playing in that particular social media sandbox when I really don’t have the time to spare.
This challenge included 30 days and 30+ tasks (some had sub-tasks) and was a month well spent on learning new ideas for platform building.  When something is called a 30-day challenge you might think that would be it, correct? 

Nope.  This is not the end.
At the end of this challenge we were asked to make a list of tasks for the month of May and towards the end of May, one of those tasks should be to make a task list for the month of June.  Just like a “diet” is not a diet but rather a “life change,” this platform challenge is just the beginning of the tip of the iceberg.  We must continue to work towards change, growth and improvement; even more so for someone like me who enjoys staying cozy right where I am.  I’ve made my list and I’m pleased with Brewer’s advice:  I get to decide what the tasks will be.

If you have started your own blog or are trying to work on your own platform, you might want to check out Brewer’s platform challenge.  Make sure to read his post about how to brand yourself before you begin with Day 1 of the challenge.  About half way through the challenge you’ll receive some tips with regard to SEO along with a link to an earlier post with more detail about improving SEO.
Go ahead.  Check it out.  If you are interested in building your own platform, I urge you to take the challenge yourself.


Tuesday, April 10, 2012

Where are You on the Web?

I wasn’t planning to post tonight because I thought I’d go relax in front of the tube once I got a good amount of editing completed.  However, before my shows saved on the DVR could tempt me from my office, I had to check out what our task was for the Platform Challenge today.

Yesterday was Day 9 and I’ll admit I flunked that task.  We were asked to respond to at least three tweets from other tweeps on Twitter.  For now I have opted out of the Twitter task which, I guess, makes me a twerp.
But I’m glad to say I did not flunk today’s task. 

Today we were asked to do a little research on the web…on ourselves.
This was a task I could not resist.  I love research and I enjoy searching for people.  I’ve done this before, just to see how people were finding me and my investigative agency but I hadn’t yet run a search on myself since I started my blog or my alter-ego writer Facebook page. 

I’m still in the infant stage when it comes to my blog and especially to the newest Facebook page so the results were interesting.  I searched using Google, Bing and Yahoo and I also played with some others Brewer suggested: DuckDuckGo, Dogpile, Yippy and Ask.com.  
I first ran a search just using my name as I have been using it in my blog and my Facebook page.  Yahoo gave me a big goose egg, Bing listed a bunch of other Paula’s who use Facebook or LinkenIn while Google listed someone else with my name who had died!  The only saving grace is that Google listed my actual Facebook page…at about #6.

So I tried another tactic.  I searched for myself with the word “writer” after my name.  I’m very happy to say my blog was listed as number one on Bing and Yahoo but curious enough, it was in the number two spot on Google underneath my Facebook page. 
Next I searched my name with the word “blog” after it and that pushed me down to #2 on both Bing and Yahoo and all the way down to #9 on Google.  Even though my Facebook page was #1 on Google, my blog was pushed below articles about someone else with a similar name that had been arrested.  Isn’t that nice?   Now, I’m getting a bit concerned.  After all, I’m using Blogger, by Google, yet it is Bing and Yahoo who have my blog at the top of the list while Google does not.

I decided to try the other web pages Brewer suggested.  Using “writer” as the key word with my name, my blog was in the first or second spot on DuckDuckgo, Dogpile and also Yippy.  Apparently, Ask.com has no idea who I am because I was nowhere to be seen on that list.
One of the things I’ve learned when it comes to blogging and social media in general is that it can take quite awhile before it catches on.  Blogging itself is not a quick fix to get your motor running but instead it is a very slow Sunday drive.  Traffic might go up and down at times, your race might quicken at the unexpected rise in readers after you have offered an intriguing post everyone seems to appreciate but it can takes months and months and even more months before you gain the real momentum you are looking for.

Speaking of that, my professional identity has been on the web for years now so I decided to search for my other persona, the investigator, to see where that compared to my new writing and blogging personality.  I did not have a business website and I did not blog as a P.I. but the proof is in the pudding, I’ll say.  As I searched my name with the investigator title, each web search offered pages and pages of links to sites who say they know about me (they really don’t).  My business has been around for more than 10 years so it’s no surprise to see many websites offering what they believe is useful information about my business. 
But something did surprise me.

I discovered my name had been included in a Court of Appeals opinion after the defendant in a rape case I worked filed an appeal when the jury found him guilty.  It’s not surprising that I was unaware of the document, as the attorneys who handle the appeals do not usually need to make contact with me regarding a case, but it was interesting to see my name brought up as the defendant offered a list of the reasons he was requesting a new trial (not because of something I did/didn't do, if you are curious). 
You just never know what you may find but this was a fun and very useful task for me.  You can imagine I will now be looking at ways to make sure Google keeps me at the top of the list where it concerns my blog.  I’m sure Brewer will also be offering some suggestions on how to make that happen but if he doesn’t, I’ll be researching for some advice on that issue. 

If you’ve never searched for yourself and you do have some type of presence on line, try it and see what you come up with.  You might also have fun as well.

Saturday, April 7, 2012

Platform Challenge, Day 6

I am a day late in posting the task for Day 6 of the Platform Challenge but I have a very good reason.  Yesterday was a work day, of course, but after work my husband took me out to dinner and there is no way I’m saying no to a night out with my husband.  Since he too started a new job recently and his days off do not always match my own, we have to take advantage of whatever time together we can squeeze out of any given week.

You might wonder why I didn’t get right on the computer when we arrived home after dinner but going to dinner is just the beginning to a night out.  Once we arrive home we don’t separate and do our own thing, me on the computer and he in front of the television in his recliner…I’m glad to say after being together for 25 years we still like spending time together.  No, we take advantage of the time we have and we do something we’ve done ever since the very first day we ever met…
We play games.

I’m sure that’s exactly what you were thinking - I’ll give you a minute to get your mind out of the gutter.
Seriously, we love to play games, whether it’s cribbage, Mario Kart, cards, pool, board games, it doesn’t matter.  We both love to compete.  The very first day I ever met my soon-to-be husband was while I was playing a game of pool and he instantly fell in love with me when he saw I could shoot bank shots (I’m not joking).  I don’t think he realized at the time just how competitive I was when he challenged me to a game…can you guess who won? 

So I took the night off from writing but now I’m ready to get back to it.  The task for Day 6 was to read a blog post that spoke to us and then leave a thoughtful comment on it.  I scoured the list of blogs I read regularly and semi-regularly and I have to admit, none of them jumped out at me or really spoke to me…
Until I read Dale Mayer’s blog post on Magical Musings titled Easter – a new beginning!

Why did this particular post strike me when others did not? 
It wasn’t about writing, or building my platform, or how to finally finish editing my book.  It was about change and Easter and what this time means for you.

Dale spoke of the fact that changes in her life seem to always happen around Easter, for one reason or another.  Due to that fact, she looks at this time of year as a time to reflect on how she is doing with regard to her plans, her goals and her dreams.   
When Dale spoke about how the biggest changes seem to happen to her around Easter, she made me think about all the change that has occurred for me and my family the past six months…I have a new job, my husband has a new job, my oldest son has a new job and is also attending college, I wrote a book, I started a second book, and I created my blog.  The changes have been good but the varying schedules have been difficult to get used to for all of us.  I have never really been good with change and I’ve done my best to alter my attitude about change but this weekend hit a new nerve. 

What nerve could be struck during what should be such a pleasant holiday weekend? 
It was disappointment and even sadness when I realized my husband would not be celebrating Easter with me and the boys for the first time in 19 years.  It has been a traditional holiday for us and for the first time in my boys’ life, their dad will not celebrate the holiday with us because he has to work.  A new job means new hours.  The boys are old enough to understand but for me, it is a huge change in our routine for this holiday and not one I was taking lightly.

But then Dale went on to remind us that life is what we make it.  I could be miserable about the change and show my sadness about the fact that my husband was not spending the holiday with us or I could suck it up and enjoy the fact that I still get to spend the morning with my boys and the afternoon with family members who I enjoy spending time with. 
It’s all in the attitude and how you show your appreciation for what you have been given, rather than showing disappointment for what you feel has been taken from you.

How about you?  Have you read something recently that struck a chord when you least expected?  Did it cause you to seriously review your attitude towards anything in particular?  If so, share the post, whether it’s here or with others through your own social media.  You never know who else might appreciate it.

Thursday, April 5, 2012

Platform Challenge, Day 5

After feeling tired from a day at the office, I’m now beginning to catch my second wind.  I think it helps that the light coming through my home office window is a wonderful bright glow, what you get just before or just after a big rain storm comes through.  We had some rain but what we also had was quite a hail storm.  It was an enjoyable sight, really, as I watched the hail hit the ground and bounce continuously like little rubber balls.  Even now, as I glance outside, the ground is still covered in white.  But what I also see down the road are some nasty looking clouds…it would appear the bright glow may soon disappear in place of more rain. 

So I’m betting you have no clue what today’s platform challenge might be, correct? 
Well, it wasn’t to give you a weather update, I can assure you.

Today I can actually say the challenge was a breeze.  (Sorry, couldn’t help yet another reference to weather.)  Why was it so easy?  Because the task for today was to create a blog!  I already have my blog up and running so now, rather than work at creating a blog, I get to actually create a blog post.
If this is your first time visiting my blog, let me introduce myself…I am a writer, a mother, a wife, a legal assistant, a private investigator (no joke), and after a few months at the task I feel I can also call myself a blogger.  I finished writing my first book the end of last year and while I continue to work on editing that book I am also writing a second book.  I began my blog on New Year’s Eve when I finally decided to let the cat out of the bag about my interest in writing and becoming a published author.  Not many knew my secret about wanting to be a writer but even fewer knew I was actually working on a book.  This blog was a way of putting myself out there and it was also put in place to help me remain accountable to the schedule and the goals I still hope to achieve.

I will admit to a huge amount of fear at putting myself out there with a blog.  Now everyone could follow along with me as I continued on my journey as a writer.  Of course, all the thoughts in my head weren’t, What will I do if I succeed? How will I manage my new life as a famous author?  No, those thoughts weren’t even close.  It was more like, What if I fail?  What if I go through all this and can’t even publish a book?  What if no one likes the way I write?  What if no one likes my blog?
Ugh!  Fear of failure, fear of rejection, fear of not being liked…they are all feelings I wish we could completely ignore.

There is a great quote by Steven Spielberg… “I had to get over my fear of running through the world naked and learn to say, ‘take me or leave.’”
And Spielberg is right.  Do what you love to do, even at the risk of exposing too much of yourself.  If others don’t like it, don’t let that deter you.  I decided not to let the fear of the “what if’s” hold me back so I posted my first blog, put myself out there and kept on writing.

And then the day job came along…
Writing is not an easy task when you have other obligations throughout the day but I was self-employed and was able to manage my time on the job and at my desk writing so that I could spend an adequate amount of time on each.  I have been self-employed as a private investigator working in criminal defense for over 12 years but then life threw a curve ball and changes had to be made.  A job became available with a group who I had already been working with and I decided it would be beneficial to accept the position.  Taking the full-time office job meant my writing schedule would be greatly affected but I have continued to remain focused and very goal-oriented.  While the past six weeks on the new schedule have taken some getting used to, I have done a fairly good job at mapping out a new writing schedule and sticking with it.

So there you have it.  I am a writer, an aspiring author, some might call me a dreamer or say my head is in the clouds, but if you read my very first post, When Dreams Wake You Up, or my follow-up post, Don’tlet Life rule your Passion, you will see why I stopped dreaming and woke up so that I could fulfill my dreams and finally do what it is I completely enjoy.

Wednesday, April 4, 2012

Platform Challenge, Day 4

Day 4 of the challenge will be my first hiccup. 

What do I mean by that? 
If you’ve read my first three posts about the platform challenge, you’ve seen how good I’ve been about getting the tasks done.  They took some time and some thought but they were tasks I found to be helpful as I attempt to follow Brewer’s advice on platform building.

However, I don’t always do what I’ve been told to do.
That trait comes with age, experience, a defiant personality…whatever you want to call it.  It might also have something to do with the fact that I’m an Aries.

But that’s beside the point.
I’ve decided to skip tonight’s task because the task is to create a Twitter account.  I don’t use Twitter and I never have.  To create an account now would be like buying myself a new set of golf clubs…neither would ever get used! 

As much as I want to stay on task with the platform building challenge, this task will have to wait until I feel comfortable using a Twitter account, should that day ever occur.
So I’m taking the night off from platform building tasks but I’ll be back again tomorrow to see what day 5 of the challenge has in store for me.

Good night everyone.

Tuesday, April 3, 2012

Platform Challenge, Day 3

I’ve never blogged three days in a row…this challenge is doing wonders for me or it’s going to completely wear me out, I’m not quite sure.  As long as you don’t get tired of reading what I have to say, I guess it’ll be okay.

Now that doesn’t mean I’ll continue to blog every day, even to keep up with this challenge but my intent is to finish the platform challenge Robert Brewer threw at us and daily blogging may be what it takes.  I don’t want to get too far behind on the tasks because I might not be able to catch up.
So, what’s the task for today?  I am happy to say the task was so easy I didn’t have to lift a finger.  Well, I guess I had to lift my finger(s) just to type this post so it has taken some effort but the task itself was easy…

We just had to create a Facebook page. 
Mine is already done! 

Brewer suggests having a public Facebook page.  Why?  He believes we should be easy to locate and easy to contact.  Eventually, as writers, he’s hoping that we become worth contacting.  I’ll argue that I’m worth contacting now, but I guess that’s besides the professional point of view.
Regardless of what Brewer suggests, I don’t want to make my Facebook page public.  My Facebook page is for me, my family and my friends.  I guess its possible Brewer may be asking us to create a completely separate Facebook page for our writing.  Well…shoot!  I bet that’s what he meant!

I’ll be right back…
Okay, I’m back.  Here I thought I had the night off from working at another task after what has already been a very long day.  I’m not sure I want yet another account to manage but I’ve completed the task and created a new Facebook page (using the new Timeline; not sure yet if I like it).  This will be a public page just for writing so you can find me under Paula J Howell.  I’m not sure how much I’ll post on a regular basis but for any newbie writers and authors out there, I’d love to network with you so find me, like me and post on my page.  I’d enjoy hearing what challenges you have faced and what you have been able to accomplish.

Thanks for tagging along with me as I participate in this challenge.  Until tomorrow…

Monday, April 2, 2012

Platform Challenge, Day 2

Day 2 of the platform challenge is to set your goals, both in the short-term and the long term.  One of my main goals is fairly obvious…I wish to finish editing my book and get it published and then I wish to finish my second book and get that one published and so on and so on.

It’s pretty straight forward as far as I’m concerned.
But what would I list when it comes to both short-term and long-term goals?

Well, first off, you might wonder what difference this makes when it comes to the platform challenge.  In his post for Day 2 of the April Platform Challenge, Robert Brewer maintains that defining and creating goals are important steps in platform development and that a successful platform strategy should communicate who you are and get you to where you would like to be.
That’s a fair statement, don’t you think?

He also says: if you don’t have any goals then you don’t have any direction or purpose for your platform.
I also agree with that statement, not only when it comes to platform building but in all aspects of life.  Without goals it is difficult to find direction or purpose.

So what are my short-term goals?  Well, to complete this challenge, for one.  To get through my birthday this month without having any negative thoughts about what goals I wish I had reached by this time already.  To finish the very last edit I hope to ever have to take part in on my first book so that I can move towards publishing this summer.  To plant another garden this year and find the time to tend it so the weeds don’t take control.  To finish with my second book so it too can move towards publishing by the end of the summer.
Based on my short-term goals, it appears I’ll be very busy this summer!

What are my long-term goals?  To have a number of books written and published.  To be able to spend more time writing and less time working.  To see both of my sons live a good life as they move on towards whatever goals they hope to accomplish in life.   To enjoy life and know that whatever I’ve done, I’ve done well.  And last but certainly not least, to grow old with my husband. 
I don’t think that’s too much to ask, is it?  There are many goals you can strive for and hope to accomplish – some you may have control over, some you may not.  Either way, it doesn’t hurt to have tunnel vision when you have goals in mind.  You just have to remember that sometimes you may come up to a fork or a “T” in the road and whether you take another path or stay the course, if your goals are squarely centered and you keep control of your focus, you will eventually get there... even if it takes a detour or two.


Sunday, April 1, 2012

A Platform Challenge I’ll Accept

I have decided to take on a challenge offered by another blogger so bear with me if I post odd bits and pieces here on my blog throughout the month of April.  The challenge is called the April Platform Challenge and the challenger is Robert Lee Brewer, Senior Content Editor with Writer’s Digest Community and the author of the blog My Name is Not Bob. 

Why am I taking the challenge?  Well, Robert’s intention is a good one…he hopes to help writers build their online platforms and he has offered this month-long challenge in an attempt to do just that.
Plus, there’s a prize.

What’s the prize?  Don’t get your hopes up, it’s not money.  It’s a book.  But not just any book.  It’s the 2012 Writer’s Market Deluxe Edition edited by none other than Robert Lee Brewer himself.  From the way Robert describes the book, it will be a very handy resource for someone such as myself.
But if I don’t win the book, that’s okay.  The real prize is what might happen should this challenge do what Robert hopes…help writers build their platforms.

So I may post to my blog whatever challenge has been given to us for the day – yes, he’s asking us to do something every single day – but since I only post three times a week, what you’ll see might be daily posts, or they may be sporadic as I share only the ones I wish to share or they may be thrown at you in bulk as I try to play catch up.  I guess it’ll be interesting to see what happens as I have no clue what types of tasks Robert will request of us the rest of this month.
I will post here the first task of the challenge, which you would think at first glance should not be too difficult.  However, if you aren’t used to talking about yourself or having to describe yourself, it is more difficult than you can imagine. 

The first task was this - Day 1:  Define yourself. 
Here goes…

Name:  Paula J Howell
Position:  Legal Assistant with public defender’s office, self-employed private investigator, writer aspiring to become published, editor/writer for local sports booster club, and blogger.

Skills:  creative, organized, investigations, report writing, interviewing, newsletters, multitasking, and crafts by hand of all sorts.
Social media platforms:  Blogger, Facebook

Accomplishments:  I put myself through college; I worked as a legal assistant at a law firm for 9 years before branching out to get my license and open my own business as a private investigator; I have owned and operated my own P.I. business, specializing in criminal defense for 12 years; I’m still a defense investigator but am now also working full time as a legal assistant with the public defender’s office; I have raised two wonderful boys; I met and married my soul mate (I wish this for everyone) and after 25 years the love is still strong; I finished my first book in 4 months after making the decision to finally put my ideas on paper (but I’m still editing the darn thing); and I’m also now working on my second book.

Interests:  my family, writing, reading, scrapbooking, photography, gardening, my dogs, birds, road trips, and the little things in life we sometimes overlook in this fast-paced world.
In one sentence, who am I?  I am a wife and a mother who currently works as a legal assistant with the public defender’s office but who is also a licensed P.I. on the side as well as a writer and blogger in the leftover hours of the day who is attempting to build a platform while aspiring to become published.

That one sentence is quite a mouthful but it pretty much says it all. 
If you had to describe yourself, would it be easy or difficult?  Would you appreciate the positives of what you have accomplished or would it make you see the areas in your life where you’d like to accomplish more? 

Try it and see what you come up with.
And if you are a writer or you are trying to build your own online platform, be sure to check out Robert’s blog and get in on the challenge yourself!